Vanongo Blog (3)

Omnichannel commerce and the Direct to Customer approach

Dec 10, 2021 12:57:51 PM

Consumers worldwide started to consume even more media than ever before as a result of the lockdown and social distancing, and they anticipate a uniform brand appearance through all digital channels. Consumer buying behavior has been changed forever, so that in the post-pandemic era consumers will continue online purchase with pleasure. Social media and mobile commerce are all critical aspects of omnichannel commerce.

How to turn last-mile delivery into a competitive advantage

Jul 8, 2021 10:33:45 PM

The “last-mile” is the last stage of delivery of an order to the end consumer. Stores often lose customers, or even their reputation, due to last-mile disruptions. But if there is a problem, then there will be someone who can solve it.

Post-sales experience: Precise and customized notifications – do retailers and brands actually need them?

May 26, 2021 2:12:20 AM

When we, as consumers, search the Internet for certain goods, spending hours on various online e-commerce portals, we have a well-defined customer journey from the marketing and user experience team to maximize the chances that consumers will get to the checkout stage quickly and easily and place their order. Usually, the order is then transferred to the delivery company that will, in the best case, share with you the status as to whether the order has been dispatched and when you will receive delivery of your order (stay calm and wait during the day). In fact, you get this information too late when you decide to leave the apartment or office, and then all of a sudden you get a sms\e-mail that your order will arrive in 2 hours’ time.

A guide for SMEs: How to compete with newly created dark stores and develop your business brand at the same time

Apr 5, 2021 10:45:25 PM

In the new normal, many SMEs, retailers and chains are facing a lot of challenges.

These challenges are imposed not only by never-ending lockdowns and limitations with click & collect solutions that do not allow local businesses to sell at the same speed and volume as before, but also challenges associated with new dark store concepts.

Last-mile delivery and impact on air pollution

Dec 30, 2020 3:35:52 AM

During the pandemic, many cities worldwide realized the impact of less crowded streets and reduced pollution. People in India can see the Himalayas for the first time in ‘decades,’ as the lockdown eases air pollution.

COVID-19 Impact on e-commerce and last mile delivery

Dec 30, 2020 3:34:02 AM

Last-mile delivery

The most challenging aspect of the whole supply chain has always been the last mile of each and every distribution. Despite the last mile being the shortest part of any good distribution path, it is the most expensive and time-consuming leg of the entire shipping process due to the complexity of delivering to locations without loading docks and easily accessible road infrastructure. Research shows that it accounts for up to 53% of overall supply chain costs.