In order to understand the OnGo Business product from Vanongo in detail, we spoke with Pashko Litvinenko, the company's Product Owner.
How did the idea to make OnGo Business come about? What is this product, who is it for, and how is it different from other Vanongo products?
P.L. To understand what OnGo Business is for us, we need to take a step back and understand who the main stakeholders of Vanongo products are. Now, we can name four main types of stakeholders. They is, first of all, a B2B client to whom we provide an interface so that he can track the orders he wants to send to his consumer. The second is a consumer who pays money to a B2B client (and the quality of delivery will determine whether we continue to work with the B2B client). The third is the fleet owner. And the fourth are the drivers.
Is the OnGo Business platform designed for entities of all sizes, from small to large corporations?
P.L. So, it can be a conventional farmer who sells his products to large companies, and retail giants directly. I would like to point out that this farmer, when he receives some orders, can also be an end consumer, and at the same time our B2B client, if he sells his products. In fact, it is an ecosystem in which roles can be as variable as possible.
Any client can indirectly manage a fleet of cars using OnGo Business through the Vanongo platform. True?
P.L. True. In most cases, we at Vanongo now play the role of fleet owner — we find drivers and provide fleet service as a logistics company. But in the future, we also really want other companies to be fleet owners, which find drivers themselves and help us deliver orders. That is to say, OnGo Business is a universal system that can change and combine all these entities under one roof without interruption.
And can the roles we have discussed now be combined in the future, or can stakeholders move from one role to another?
P.L. Yes, they can. For example, today our B2B client is a large supermarket. He says, “Take this package from our store # 365 to the customer at this address,” and we just take the package and take it to that address. But tomorrow he can say: "You know, I calculated that you carry 500 of my orders every month and realized that it would be more economical for me to buy a car. I will carry 400 of my orders and give 100 to you. But I want to download my cars and build routes in your system." No problem! Then it goes into the fleet category for your own orders. Such a transition from one case to another is also embedded in our system, and we can do it in one click.
How convenient is this product for all of our entities, how easily and quickly can it be integrated and, in fact, what does everyone get out of it?
P.L. This is currently the MVP version and allows you to easily access and track your orders. But in the future, in addition to tracking their orders, customers will also be able to influence their orders. For example, a customer called you and made an order for tomorrow. You planned everything. But in the evening, the customer calls and says: "I'm sorry, but it won't work tomorrow" or "I want to make a return." And at that point, any stakeholder who has access to the OnGo Business platform can log in and say, "Yeah, I want to cancel the order or change the time or do something else with it."
So you offer maximum control for all entities at all stages?
P.L. So. This is what we strive for. This will improve our communication and interaction with stakeholders.
What benefits do B2B customers receive in terms of communicating with the end consumer, and in terms of operating and delivering that customer experience. Is there a possibility of additional sales or additional services and so on?
P.L. Future versions will have an onboarding system. What does that mean? For example, a new client turns to us and says: "I need to deliver my own product to my customers, but I have a very complex system. Please help me decide what to do or register." And we send him a link to our product, where he is greeted by onboarding. That is, he will answer a list of questions, and we, based on the client's answers, will provide him with either OnGo Business or OnGo Fleet. And then the client can work in this fleet for a certain time even without our help. That is, there is an onboarding system that allows users to understand what product they need and try to work in it. We plan to make a certain trial period so that the client can make up his mind and understand the advantages for himself.
Please tell us why the product is customer-centric and what it means.
P.L. This means that we shift the focus from the reduction of delivery costs to the level of service for the end user - for us, this is the consumer stakeholder. This is a fundamental point, it is important for us to provide customers with proper service. What do I mean? First, transparent tracking by the link for our consumers. That is, at any moment of time, the consumer must know what is happening with his order. Second, he must receive his order exactly in the time frame he planned. We must do everything possible to fulfill this commitment to the client. Or we have to ask for changes regarding the primarily specified conditions, wishes from the consumer - if we understand that for some reason, we cannot deliver the order on time. Overall, it is constant communication, constant feedback and informing the client about what is happening with his order. Such work, and such general customer-centricity of the system, works to increase the loyalty of end users and, as a result, works to increase the profits of B2B customers who use OnGo Business.
As a result of the conversation, another entity in this system stood out — it is Vanongo itself, which as a company is devoted to making its product as convenient and useful as possible for all previous entities and that everyone benefits from it.
P.L. Yes! And we have a separate entity for this, which we plan in the strategic future, and this entity is called DSP. And I will gladly tell you about it next time!